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Flexible packaging opportunities in the growing e-commerce market

Nowadays, the most important issue in the transporting is the safety and efficiency. For this reason and to ensure product quality and safety, flexible packaging is being positioned as a fantastic solution to meet these goals. As Packaging Digest says, flexible packaging’s unique attributes can provide opportunities to tackle some of e-commerce’s largest sustainability challenges. 

Flexible packaging is the lightweight alternative that can be used to eradicate costs associated with production, damage, replacement parts, returns, waste and shipping by allowing material handlers to transport more product with less. 

This type of packaging is the perfect solution for e-commerce professionals working with a tight budget. Besides, high-barrier flexible packaging solutions add an extra layer of safety when dealing with sharp products that might increase the risk of puncture or damage during the shipping and handling process. Moreover, flexible packaging can use multi-layered films that can provide enhanced protection against the myriad ways that food can be spoiled: air, moisture and sunlight. For instance, certain produce in flexible packaging can receive as much as five times the amount of shelf life over traditional forms of packaging. 

The switch to flexible packaging benefits manufacturers by reducing weight and costs in warehousing and shipping, reducing energy during production, and enhancements in sustainability. On one hand, for retailers by reducing weight/size and increasing shelf space, improved graphics to attract customer attention, and improved shelf life and, on the other hand, for customers by offering convenient features that weren’t available in cans and jars, as well as improved taste in food products.  

According to the Flexible Packaging Association (FPA), one truckload of flexible packaging is equivalent to 26 truckloads of glass jars. Flexible packaging also offers a higher product to package ratio—an especially important feature as couriers move to charging by size in addition to weight (dimensional or dim weight). 

We can say that sustainability has become an important goal for businesses seeking a minimal environmental impact. Flexible packaging is being positioned as a possible solution to meet this goal. 


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