Rigid or flexible?
28 November 2017
Flexible packaging has gained popularity among consumers during the last years over rigid packaging. The latest study of Flexible Packaging Association (FPA), shows that 83% of brand owners are already using flexible packaging.
Specifically, brand owners experiencing the operational benefits that flexible packaging offers, meeting consumers’ demands. As FPA explains, the majority of consumers said that they prefer flexible packaging over non-flexible packaging. One of the reasons to explain this change can be due to the fact that flexible packaging is a solution regarding challenges like food waste and changing consumer lifestyles.
As FPA and other associations highlight, flexible packaging offers several advantages compared to rigid pack formats, including economic costs, extended shelf life, lower pack weight and freight cost savings. Increasingly, this type of packaging is being adopted across many different end-use sectors. Adds value and marketability to food and non-food products alike. From ensuring food safety and extending shelf life to providing even heating, barrier protection and ease of use. Moreover, the life cycle attributes of flexible packaging demonstrate many sustainable advantages. A recent study of Smithers Pira says that flexible packaging uses less resources and energy than other forms of packaging. It provides significant reductions in packaging costs, materials use and transport costs as well as certain performance advantages over other types of packagings.
In this sense, food packaging occupies the most of the global consumer flexible packaging segment. Besides, the increase in demand from healthcare, cosmetics and pharmaceutics, is expected to drive global flexible packaging market growth. Furthermore, the changes in trends towards convenient packaging due to its lightweight characteristic and ease of use as well as innovation in high-speed filling equipment will play an important role.
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