Current consumer trends in flexible packaging
02 Luglio 2018
It has been shown that consumers prefer a resealable option when it comes to marketing products in flexible packaging, one that delivers convenience, freshness and performance through the entire product lifecycle. In addition, resealable flexible packaging solutions are regarded by consumers as an enhancement to a brand’s perceived and realized value.
A recent study by Flexible Packaging magazine shows that over 50% of consumers view easy-open packaging as extremely important. Consumers already know that easy-open and/or resealable packaging is just far easier: easier to open and easier to close. Moreover, it keeps many foods fresher and helps to extend shelf life as well as being less environmentally damaging - reducing the need for secondary packaging as well as consumer use of foil, storage bags or cling film to keep foods fresh at home. In this sense, according to a recent study by Smithers Pira, an increasingly urban society is leading to busy lifestyles in which time-constrained consumers choose products that offer convenience and portability. Demand is rising for microwaveable packaging, single-serve packs, carry-away packs, resealable packaging, easy-open packs and longer shelf life. More eating away from home and on-the-go consumption suggest that more packaging will need to be designed for portability and less weight, while resealable packaging will need to be designed for products eaten at home.
For these reasons, both consumers and producers alike are increasingly aware of the environmental damage, not to say the financial hit they take from buying food they end up discarding, so to directly address this loss, manufacturers are more and more motivated to implement advanced packaging solutions that extend shelf life and minimize waste.
Taking advantage of this consumer preference has been made faster and simpler by innovations in both technology and equipment compatibility. As a result, companies can potentially integrate a resealable solution into their operations in as few as five to six weeks. All this is possible with Laser technology that can cut, score, perforate and drill a variety of substrates. This can potentially save manufacturers time and money when it comes to producing consumer-friendly packaging or products.
Notizie collegate
08 Febbraio 2017
08 Febbraio 2017
08 Febbraio 2017
08 Febbraio 2017
09 Febbraio 2017
21 Febbraio 2017
14 Marzo 2017
22 Marzo 2017
29 Marzo 2017
07 Aprile 2017
21 Aprile 2017
27 Aprile 2017
27 Aprile 2017
27 Aprile 2017
27 Aprile 2017
28 Aprile 2017
02 Maggio 2017
04 Maggio 2017
04 Maggio 2017
06 Maggio 2017
08 Maggio 2017
25 Maggio 2017
13 Giugno 2017
14 Giugno 2017
14 Giugno 2017
14 Giugno 2017
14 Giugno 2017
21 Giugno 2017
05 Luglio 2017
07 Luglio 2017
12 Luglio 2017
19 Luglio 2017
28 Luglio 2017
28 Luglio 2017
28 Luglio 2017
28 Luglio 2017
09 Agosto 2017
23 Agosto 2017
08 Settembre 2017
26 Settembre 2017
10 Ottobre 2017
25 Ottobre 2017
15 Novembre 2017
28 Novembre 2017
28 Novembre 2017
28 Novembre 2017
30 Novembre 2017
06 Dicembre 2017
14 Dicembre 2017
19 Dicembre 2017
03 Gennaio 2018
23 Gennaio 2018
23 Gennaio 2018
23 Gennaio 2018
23 Gennaio 2018
25 Gennaio 2018
31 Gennaio 2018
14 Febbraio 2018
21 Febbraio 2018
14 Marzo 2018
27 Marzo 2018
13 Aprile 2018
13 Aprile 2018
13 Aprile 2018
13 Aprile 2018
23 Aprile 2018
26 Aprile 2018
03 Maggio 2018
29 Maggio 2018
07 Giugno 2018
14 Giugno 2018
27 Giugno 2018