Plastic waste is becoming a more pressing concern for today’s consumer than it has ever been in the past. Across many industrial fields, as Smithers Pira affirms, sustainability is an increasing priority. This is especially true in the packaging industry, so consumes high volumes of plastic. Besides, companies are increasingly seeing packaging as an easy target to cut their carbon footprint.
Single-use plastic alternatives are under the spotlight and companies are focusing on green alternatives. Through sustainable packaging, manufacturers aim to bring about the circular economy, in which we don’t only use less plastic, but also ensure the plastic we do use can be reused, recycled or composted. This means that materials constantly flow around a loop system, rather than being used once and then discarded. As a result, the value of materials, including plastics, is not lost by being thrown away.
It's important to highlight that brands need to work before they start looking at greener options, and marking experts to ensure that their new packaging alternatives will meet all of their requirements.
As the magazine Packaging Digest says, as a global supplier of the packaging industry, we are committed to sustainability and, therefore, to helping the public understand that there is more to sustainability than shifting away from plastics entirely. We have to keep working to continue to find sustainable solutions and make the entire production and distribution chain as sustainable as possible.