Lecture: "Flexible Packaging. Optimization and innovation for my product’s packaging" in Alimentaria

• The presentation of David Centelles, the director of the Manel Xifra Boada Technological Centre, will take place on 3 April at 12.30 in the Media Set room

Girona, 26 March 2014.- In a very competitive market that relates with an increasingly demanding consumer, manufacturers of the food sector face the difficult challenge of seducing and convincing. In order to respond to concerns about the present and future of flexible packaging, David Centelles -director of the Manel Xifra Boada Technological Centre- will deliver the lecture on 'Flexible Packaging. Optimization and innovation for my product’s packaging ' in the framework of Alimentaria Fair (Barcelona).

The presentation will take place on Thursday, 3 April, in the Media Set room of Alimentaria’s Hub, the great centre of knowledge, trends and innovation for the food industry and their tied agents. During the meeting, the head of the Manel Xifra Boada Technological Center, the knowledge unit of Comexi Group (the world leader in the production of machinery for the packaging manufacture) will present the latest developments that all the brands in the world of printing and flexible packaging need to know.

David Centelles will detail the new technology solutions and professional services that Comexi Group and the Technological Centre are developing according to future trends after analyzing the current market. Subsequently, Centelles will also explain the main attributes that must be worked on to optimize a product (communication, functionality, adaptability, security, seriality, amongst others) as well as the outlook for the coming years.

Flexible Packaging, a growing market
Key indicators point to a 20% growth in flexible packaging consumption in the food sector between 2011 and 2016, a figure that reflects the importance of the flexible nowadays compared to other supports and the need to respond to the current requirements. And besides the condition of being a container, the great value of the packaging is its great communication ability. In an environment with an enormous difficulty in communicating the value of products, packaging defines the 'front line' to expose the values of the marketed product. The use of all resources currently offered by technology for the design and manufacture of packaging give companies and their products a high potential for differentiation.

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